“How do you cashback?” is Chase Freedom’s new slogan and brand platform. It is often used with Freedom logos and card art. By adhering to brand guidelines, I designed the lock-up while developing standards for usability.
Role
- Graphic Design

:30 Commercial Spot
The “How do you cashback” lockup is featured with American comedian and actor Kevin Hart to promote 3% cash back, 5% on travel and no annual fee through Chase Freedom commercials worldwide.