Working closely with the team at CW network, I designed a co-branded surfboard which was awarded to the contest winner. The challenge was to find an aesthetic balance that would merge the two brands into one cohesive product.
The contest would take place outdoors prior to the 2015 iHeartRadio Music Festival at MGM Grand Las Vegas.
I purposefully ensured that the two brands complemented each other without overshadowing one another, resulting in a win-win outcome for all stakeholders involved in the design.
Final design files were delivered to manufacture services for production and distribution.
Sponsored artists that performed included The Weeknd, Coldplay, Tove Lo, Big Sean, Demi Lovato, Tyga and Trey Songz.
